content creation for digital guides
curation & editing of short stories
Streamlining tone of voice.
LOSTiN is a city guide curated by locals. It sources recommendations from those in-the-know for those who know enough to ask.
With the launch of their digital guides, their entire roster of restaurants, bars, museums etc. mentioned in print would be consolidated onto a structured format.
We were charged with revising existing content for tone of voice consistency, as well as curating, creating and writing new content in LOSTiN’s snappy and edgy voice.
Content creation for digital guides:
Content creation for a wider demographic.
Photographs and reviews can transport us to places we dream of visiting, but fiction actively engages us in the story the author is telling.
A great short story set in New York will appeal even to those who who only ever want to travel to the beach.
As fiction editor, we curated and edited short stories on the cities covered by our guides.
Short story excerpt: